For The Feels was created by Haely White for the humans who live life in full color—emotionally fluent, wildly self-aware, and unafraid to show it.

Born and made in LA with love, every piece is retro-soft, premium quality, and built to last through every era of growth, joy, and reinvention. Our pieces are conversation starters; tiny signals that help you find your people in the wild. The ones who get your humor, your heart, and your truth.

But it doesn’t stop at apparel! We’re building spaces where like-minded people can meet, move, and feel everything together. Monthly dance parties in LA are just the beginning. This is a community, a movement, and an invitation to show up fully, and find your people while you’re at it. Thank you for being here, we’ve only just begun!

XOX,

Haely